As part of the rollercoaster ride that I am enjoying as an entrepreneur, the latest up and down that I have been going through is trying to decide where to take the Next Principles solution next.
We have recently launched our Event Monitoring and Analytics (EMA) software-as-a-service solution which is now available for companies to use. While we are reasonably satisfied with what the first version has to offer (it passed a rigorous test by our first pilot customer with flying colors), we are busy adding a number of tweaks and enhancements to make EMA even better. But the bigger question in my mind is : What next ?
We firmly believe in listening to our users in order to shape our offerings but this is where it gets interesting – we have multiple feedback channels from such users which are giving rise to widely varying inputs. Some want us to go down Path A whereas others want us to head straight for Path B whereas there are others who make an equally compelling case for Path C.
These are all equally interesting options, both from a business as well as technical perspective. They would solve significant business issues that exist today between the worlds of Social Media and CRM and pose interesting technology-related challenges.
Our constraints are : time and resources. We have limited amounts of both and therefore need to decide on what to place our bets on for the immediate next step of product development.
I don’t believe that there’s a right or wrong answer currently and only time will tell whether the decision we make now will prove to be the wise one. However, as Theodore Roosevelt said:
In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.
So we have made the decision to not get into ‘analysis paralysis’ and have chosen a particular path forward. We are looking forward to announcing this publicly soon – stay tuned !